Sixty group celebrates the opening of 5 new stores in Moscow, Russia

Sixty group celebrates the opening of 5 new stores in Moscow, Russia

The Sixty Group has made a grand entrance into the Russian market, opening the doors to 5 new flagship stores in Moscow after joint venture agreement signed with the Alimex Group. All the new shops are positioned in prime locations in fashion malls and on key streets throughout the city.

“The Sixty Group is thrilled to expand into a new fashion oriented market such as Russia and we are pleased to say we have now arrived in Moscow” – said Wichy Hassan, co-founder and Creative Director -“Moscow is a very fascinating city that has an indisputable energy and beauty. I admire the mixture of east meets west and tradition with modernity that helps create its unique atmosphere.”

Miss Sixty

Energie

Killah

Miss Sixty

Miss Sixty

 

Renato Rossi, co-founder and Ceo of the Sixty Group, commented: “As a group, we have always presented a strong international style and this stands us in great stead when it comes to introducing the collections to new audiences. We are excited to open in Moscow, whose wealth has grown phenomenally in just a few years. Russia is an emerging market offering an exciting opportunity in terms of retail expansion.”

For its initial offering in Moscow, the Sixty Group spotlights its Miss Sixty, Energie & Killah Spring Summer collections and the glamour of the product is echoed in the locations, the looks and the designs which mark each of the five stores.

Tverskaya Street – The new Miss Sixty flagship store opens its doors in the very heart of Moscow on Tverskaya str., 6, just a block away from Red Square. A total sales area of 350m sq. houses the fashion brands Miss Sixty, Killah and Energie and showcases the most relevant pieces in the collections including denim, accessories and footwear.

Petrovka Street – A brand new Miss Sixty concept store that is 192,4 sq metres in size, has become a hot spot for Moscow trend-setters. The store houses all the very best from Miss Sixty and is located in the architectural and cultural centre of Moscow on Petrovka str., in haute couture row:  Hermes Replica Handbags, Louis Vuitton, Gucci, Cartier are all neighboring shops.

European Mall – A tower of glass and steel in the European shopping mall just off the city centre, Kievskiy Station sq., 2.  It’s now a new place for 196 sq. metres Miss Sixty store. It is located in the most prestigious prêt-à-porter section of this gigantic mall and features denim, accessories, footwear and bags.

Atrium Mall – A giant shopping mall in front of the Kursk Station and one of the busiest streets in Moscow. With everything under one roof, including numerous clothing stores, a perfumes supermarket, huge grocery store, casino, and the Formula Kino movie theatre, this is one of the best places to shop. 118,9 sq.m in size, this Miss Sixty store showcases the most representative pieces of both collections including denim, accessories, footwear and bags.

Metropolis Mall  -  A new Energie store opens its doors in the brand new shopping mall, Metropolis which is the biggest of its kind in Moscow and situated on Leningradskoe highway. The convenient location along the main city route, proximity to the underground station – the center is a minute away from Voykovskaya station – and the variety of shops, entertainment and restaurants – all make Metropolis the most appropriate place for city retail.  On a total sales area of about 164 sq.m., the space houses the main line Energie and Miss Sixty collections and highlights fashion, denim, accessories, bags and shoes.

Over the past few years, Sixty Group has started in Russian a major retail expansion plans and is currently present in the regions with over 15 stores. As part of the ongoing program with joint venture’s partner Alimex, Sixty Group expects to open other 30 Miss Sixty, Energie and Killah brand stores in Russia within the next three years and the acquisition of new multi-brand clients in the territories of Russia and former Soviet Republics including Kazakhstan, Armenia and Azerbaijan.

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